An Aspen Pharma initiative
Aspen Pharma in Brazil has always been committed to Pink October – breast cancer awareness month. One of the activities hosted during this month in 2017, included staff wearing pink to encourage self-examination and create additional awareness about the disease.
Due to its former success they again hosted their Scarf Force campaign. The aim of the initiative is to collect scarves and donate these to women who are undergoing breast cancer treatment and experiencing hair loss as part of that process.
This small, simple gesture is symbolic of the importance of harnessing mental strength while facing the disease and undergoing treatment. It has shown to stimulate self-esteem, to encourage and to restore a sense of beauty among the ladies in their fight against cancer.
A total of 176 scarves were collected and donated to patients at the Oncology Centre of the Federal Hospital of Ipanema in Rio de Janeiro. The recipients were extremely grateful for this encouraging act of kindness.