An Aspen Pharmacare (Port Elizabeth) initiative
The Women’s Forum at Aspen’s Port Elizabeth site conducted an initiative in support of the 16 days campaign for no violence against women and children in December 2016.
The campaign comprised four elements including a flash mob at the Corporate Family Day, a photo booth, self-defense training and an on-site video production. All events were branded in bright orange as a symbol of hope and optimism.
The three-hour self-defense training sessions were conducted to empower the women of Aspen by enhancing confidence and awareness of their surroundings. Male and female employees showed their support at the photo booth by making a statement and creating a new kind of consciousness to reduce violence. The flash mob at the family day and the production of the music video, “Break the Chain,” provided another platform for employees to show their solidarity and rise through dance to express community, and to celebrate that we will not be defeated by violence.